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I’m Caryl Lyons
creative event designer and owner roar events group
I’m a San Francisco Bay Area Event Planner, educator and hotel lover with big dreams.
Obsessed with: travel, event branding, and OrangeTheory. I've been planning events since 1992.
I didn’t always have this business: the clients, the e-course, the APP, the super awesome events we plan...
in fact, 17+ years ago I was planning events for Corporate America. (I’ve really been doing it for 26 years.) After having my son, I decided it was time for a change and wanted to turn my dreams into a reality. First it was with Helms Briscoe, a site selection company and then ROAR events. The entrepreneur bug hit me hard.
You see, you could say that my career started when I was a Junior in high school, but I’ve been around events and hotels since I was 5.
My mom was an event planner (so it clearly runs in the family) and my dad owned a Mechanical Engineering company in Hawaii. The skyline of Waikiki hotels – he was part of that growth. Hotel openings were a common family outing for us. But back to my junior year – my headmaster at my high school had selected me to be the Junior Chair of our Annual Children’s Fair, one of the largest fundraisers of the year. Little did I know that just 6 years later, I would be an event planner too.
I SHOULD HAVE KNOWN THAT THE GIRL WHO PLANNED HER HIGH SCHOOL’S CHILDREN’S FAIR FOR 2 YEARS WOULD DECIDE TO BE AN ENTREPRENUER AND START HER OWN EVENT PLANNING COMPANY SOMEDAY.
Right now I’m either having a nespresso or a glass of pinot noir dreaming of ways that I can help companies develop their event programs,
or help aspiring planners grow more in their field or completely geek out on technology
and how we can make more tools for the event industry.

You want to know what fires me up?

Sharing my knowledge with planners, companies and hotels
and knowing that my help
made a difference.

Knowing that they were
inspired to grow and succeed.

People ask if I have a signature style. You bet I do. I love design and my style infuses everyday life into events. I call it
elegant simplicity
with a touch of whimsy
because everybody needs to have a little fun.
What We Do
WE WALK OUR CLIENTS THROUGH THE EVENT PLANNING AND DESIGN PROCESS TO CREATE A SUCCESSFUL EVENT.
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